Why GCBS

Gedu College of Business Studies is a leading institution dedicated to business and management education in Bhutan.

Why GCBS

Gedu College of Business Studies is a leading institution dedicated to business and management education in Bhutan.

Why GCBS

Gedu College of Business Studies is a leading institution dedicated to business and management education in Bhutan.

We mean business with values

We mean business with values

Who We Are

Established in 2008, Gedu College of Business Studies (GCBS) is a premier constituent college under the
Royal University of Bhutan (RUB), dedicated exclusively
to business and management education.

Located in the scenic town of Gedu, the college occupies a 184.5-acre campus originally developed by the Tala Hydroelectric Project. GCBS was founded following the transfer of the Commerce Department from Sherubtse.

Students Enrolled

1,200

+

Students Enrolled

1,200

+

Students Enrolled

1,200

+

+

Total Graduated

2,500

+

Total Graduated

2,500

+

Total Graduated

2,500

+

+

Acres

100

+

Acres

100

+

Acres

100

+

+

Faculties

4

+

+

PhD faculty, and growing

0.0

%

+

International faculty, and growing

0.0

%

+

Faculties

4

+

Faculties

4

+

PhD faculty, and growing

0.0

%

PhD faculty, and growing

0.0

%

International faculty, and growing

0.0

%

The history of GCBS

OUR Purpose

OUR Purpose

Gedu College of Business Studies (GCBS) exists to nurture ethical and capable business leaders who contribute to Bhutan’s sustainable and inclusive economic future.

Gedu College of Business Studies (GCBS) exists to nurture ethical and capable business leaders who contribute to Bhutan’s sustainable and inclusive economic future.

As a public Higher Education Institution (HEI) under the Royal University of Bhutan (RUB), our purpose is grounded in advancing knowledge, fostering innovation, and shaping responsible leadership for the benefit of our nation and beyond.

Our Mission

Our Mission

Our Mission

OUR Vision

OUR Vision

Asia’s leading business and management institution, driven by the values and principles of Gross National Happiness (GNH) for a prosperous and sustainable future.

Asia’s leading business and management institution, driven by the values and principles of Gross National Happiness (GNH) for a prosperous and sustainable future.

Core Values

Core Values

KEY BRAND MESSAGE

GCBS, a LEADER for transformative change in the business world

Our graduates LEADS the way

Our graduates LEADS the way

Our graduates LEADS the way

L

Leadership

We practice Leadership of the Self to transform mindset, strengthen professionalism, and reshape organisational culture. Guided by a strong sense of integrity, we use emotional intelligence to nurture a synergistic workplace.

L

Leadership

We practice Leadership of the Self to transform mindset, strengthen professionalism, and reshape organisational culture. Guided by a strong sense of integrity, we use emotional intelligence to nurture a synergistic workplace.

L

Leadership

We practice Leadership of the Self to transform mindset, strengthen professionalism, and reshape organisational culture. Guided by a strong sense of integrity, we use emotional intelligence to nurture a synergistic workplace.

E

Enterprising

We are a team of problem-solvers with an enterprising spirit. We stay open to change, ignite curiosity, foster creativity and engage in scholarship and life-long learning to translate ideas into success.

E

Enterprising

We are a team of problem-solvers with an enterprising spirit. We stay open to change, ignite curiosity, foster creativity and engage in scholarship and life-long learning to translate ideas into success.

E

Enterprising

We are a team of problem-solvers with an enterprising spirit. We stay open to change, ignite curiosity, foster creativity and engage in scholarship and life-long learning to translate ideas into success.

A

Agility

We are a responsive and adaptive team that anticipates challenges, seizes opportunities, and focuses on continuous improvement. We remain proactive, flexible, and resilient in a changing world.

A

Agility

We are a responsive and adaptive team that anticipates challenges, seizes opportunities, and focuses on continuous improvement. We remain proactive, flexible, and resilient in a changing world.

A

Agility

We are a responsive and adaptive team that anticipates challenges, seizes opportunities, and focuses on continuous improvement. We remain proactive, flexible, and resilient in a changing world.

D

Diversity

We respect varied perspectives, identities and experiences. We cultivate open-mindedness and inclusivity that strengthen the team spirit and global perspectives.

D

Diversity

We respect varied perspectives, identities and experiences. We cultivate open-mindedness and inclusivity that strengthen the team spirit and global perspectives.

D

Diversity

We respect varied perspectives, identities and experiences. We cultivate open-mindedness and inclusivity that strengthen the team spirit and global perspectives.

S

Sustainability

We commit to sustainable practices for organisational operations, community initiatives, and environmental responsibility. We act as stewards, ensuring ethical use of resources for the benefit of society and future generations.

S

Sustainability

We commit to sustainable practices for organisational operations, community initiatives, and environmental responsibility. We act as stewards, ensuring ethical use of resources for the benefit of society and future generations.

S

Sustainability

We commit to sustainable practices for organisational operations, community initiatives, and environmental responsibility. We act as stewards, ensuring ethical use of resources for the benefit of society and future generations.

History & Background

Established in 2008

Gedu College of Business Studies (GCBS) is a premier constituent college under the Royal University of Bhutan (RUB), dedicated exclusively to business and management education.

01

2th June 2003

RUB established by the 4th King to strengthen the quality of tertiary education programmes

02

Before 2006

Business Programme (BCom) affiliated to Delhi University, India

03

In 2006

The BBA (4 years) Programme was offered at Sherubtse College (SC), Royal University of Bhutan

04

14th October 2008

GCBS was born, transfer of Faculty of Commerce & Students from Sherubtse College.

05

1st July 2011

RUB was delink from RCSC to increase the student number & programmes.Funding modality become tagged to student number

06

In 2011

GCBS Launch 3 Years BBA and B.Com Programmes to meet Market Demands

07

In 2013

GCBS Launch MBA Programmes in Finance 

08

In 2017

GCBS Launch elective in Marketing and Human Resource Management for MBA Programme.

09

In 2023

GCBS undergo transformation and relaunch 6 new programmes in under their bachelor's programmes

History & Background

Established in 2008

Gedu College of Business Studies (GCBS) is a premier constituent college under the Royal University of Bhutan (RUB), dedicated exclusively to business and management education.

01

2th June 2003

RUB established by the 4th King to strengthen the quality of tertiary education programmes

02

Before 2006

Business Programme (BCom) affiliated to Delhi University, India

03

In 2006

The BBA (4 years) Programme was offered at Sherubtse College (SC), Royal University of Bhutan

04

14th October 2008

GCBS was born, transfer of Faculty of Commerce & Students from Sherubtse College.

05

1st July 2011

RUB was delink from RCSC to increase the student number & programmes.Funding modality become tagged to student number

06

In 2011

GCBS Launch 3 Years BBA and B.Com Programmes to meet Market Demands

07

In 2013

GCBS Launch MBA Programmes in Finance 

08

In 2017

GCBS Launch elective in Marketing and Human Resource Management for MBA Programme.

09

In 2023

GCBS undergo transformation and relaunch 6 new programmes in under their bachelor's programmes

Accredited & Recognised

Accredited & Recognised

GCBS holds an A+ grade from BQPCA and is accredited by ACCA, SHRM and CIM. Accreditation by CMI and CIPD is in progress, along with certification to ISO 21001 and ISO 14001. We are members of AACSB, EFMD and AMBA-BGA, and our goal is to earn accreditation from all three by 2032.

We are a member of

We are a member of

GCBS is a member of three of the world’s leading business education networks: AACSB, EFMD and AMBA-BGA.

EFMD Global Member logo

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our Newsletter

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Email

Phone

+975 (05-282286)

Address

21007, Gedu: Chukha

Email

admin.gcbs@rub.edu.bt

Copyright © 2026. Gedu College of Business Studies. All rights reserved.

Sign up to
our Newsletter

Sign up for our newsletter to stay informed on the latest news and updates.

Email

Phone

+975 (05-282286)

Address

21007, Gedu: Chukha

Email

admin.gcbs@rub.edu.bt

Copyright © 2026. Gedu College of Business Studies. All rights reserved.

Sign up to
our Newsletter

Sign up for our newsletter to stay informed on the latest news and updates.

Email

Phone

+975 (05-282286)

Address

21007, Gedu: Chukha

Email

admin.gcbs@rub.edu.bt

Copyright © 2026. Gedu College of Business Studies. All rights reserved.