WE MEAN BUSINESS WITH VALUES
This page is the home of the GCBS brand. It gives faculty, staff, students, partners and the media the official logos, colours, typeface and templates, and the rules for using them. Use the files as supplied, and ask when you are unsure.
Faculty and staff
Logos, fonts and templates for your work
Letterhead, slide masters, online meeting background, name card and the one-page rules for staff.
Students and clubs
Using the GCBS logo on coursework and club material
The logo files you may use, the class presentation template and the one-page rules for students, clubs and societies.
Partners and media
Featuring GCBS in your material
The institutional logo for screen and print, co-branding rules and how to name the college.
Everything
The full brand folder
Strategy, every logo mark and colourway, typography, templates and the folder map.
FOR EVERYONE
1. Use the files as supplied. Do not redraw, recolour, stretch, rotate, add effects, or place the logo on a busy background.
2. Clear space around the logo: at least the height of the letter G in the wordmark, on all sides.
3. Minimum size: the full institutional logo is 15 mm high in print and 57 px on screen. Below that, use the wordmark alone or the emblem alone.
4. Imperial Gold is for rules, frames and seals, not for body text.
5. Lato for everything in Latin script; DDC Uchen for Dzongkha.
6. Anything going to print in more than 500 copies, or to a national audience, is approved by the President’s Office first.
Logos
Institutional logo
Emblem with wordmark
The full logo. Use it in formal communications, brand materials and wherever GCBS is represented.
Institutional logo
Emblem
For avatars, seals, stickers and small spaces.
Institutional logo
Wordmark
For narrow spaces where the full logo does not fit.
Monogram
Monogram
A simplified mark for compact spaces and informal applications.
Monogram
Monogram with motto
Pairs the monogram with the college motto, We mean business with values.
School logo
School of Business Management
Always shown together with the institutional logo on the same piece.
School logo
School of Accounting, Finance and Economics
Always shown together with the institutional logo on the same piece.
School logo
School of Business Intelligence and Information System
Always shown together with the institutional logo on the same piece.
Colours
Primary
Royal Blue
HEX #002789 · RGB 0-39-137 · CMYK 100-93-17-4
Primary
Imperial Gold
HEX #A07A43 · RGB 160-122-67 · CMYK 33-48-84-12. For rules, frames and seals, not for body text.
Primary
White
HEX #FFFFFF · RGB 255-255-255 · CMYK 0-0-0-0
Secondary
Tints and gradients
Lighter tints of Royal Blue and Imperial Gold, from 90% down to 5%, may be used as secondary colours, solid or as gradients.
Typography
Latin script
Lato
The brand typeface for everything in Latin script. It is built into Google Docs and Slides; the full family is in the folder with install notes.
Dzongkha
DDC Uchen
Set Dzongkha at about 1.2 times the Latin size. Dzongkha goes above or before English on bilingual official material.
Weights
Which weight to use
Cover titles: Black. Heading 1: Heavy. Heading 2: Bold. Heading 3 and labels: Semibold. Body text and captions: Regular.
Templates
Documents
Letterhead
Word template. Keep the logo, margins and footer, and write in Lato 10.5 pt.
Presentations
Teaching slides
PowerPoint and Google Slides master for lectures and class presentations.
Presentations
Institutional and pitching deck
For presentations to partners, ministries and accreditors.
Digital
Zoom and Google Meet background
The official background for online meetings.
Name card, envelopes and diary cover
Print-ready artwork for the name card, DL and A4 envelopes and the diary cover.
Naming and wording
Naming
How to name the college
First mention: Gedu College of Business Studies (GCBS), Royal University of Bhutan. Thereafter: GCBS.
Describing
How to describe GCBS
Bhutan’s dedicated business school, or a constituent college of the Royal University of Bhutan. The motto is We mean business with values.
Accreditation
What to say about accreditation
GCBS holds A+ national accreditation, valid to December 2030, and is pursuing international accreditation. Please do not describe GCBS as internationally accredited.
Print runs over 500 copies, anything going to a national audience, and any new template or logo variant are approved by the President’s Office first. Partners and media: please send a proof of any material carrying the GCBS logo before publication. We reply within five working days.
Email the brand team
