Publication

Keywords:Organizational politics, organizational environment, employees, satisfaction, autonomy

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[rara_accordian title=” Salesmanship Qualities of Retailers: Customer Perception in the Context of Thimphu, Bhutan-Dhanapati Sharma, Tenzin Yeshey, Ugyen Lhamo, Tshering Dorji, Tshering Chophel, Ugyen Chezom, Tshewang Yuden “]
Abstract: This study aimed to assess the salesmanship qualities of retail enterprises based on the customer’s perception. In this survey-based perceptual study, 383 customers participated giving their views on the salesmanship qualities of the retail enterprises in Thimphu. Four qualities of salesmanship were evaluated: sales personality, knowledge of the goods, knowledge of the customers, and their buying motives and services. The results indicated that 47.14% of the customers felt that the salespersons of the retail enterprises in Thimphu lack the most competent salesmanship qualities. There is a need for developing training centres and offering tailor-made courses to the salespersons focusing on their ethical practices and qualities that a competent salesperson is expected to possess.

Keywords:Bhutan, business, retail enterprises, salesmanship
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• BJBM Volume 3 Issue 1, June 2020

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[rara_accordian title=”An Assessment of Organizational Commitment among the Faculty Members of RUB Colleges – Tshewang Norbu”]

Abstract: Organizational commitment is a psychological construction of responsibility that an employee has towards the mission and direction of an organization. This study attempted to assess the level of organizational
commitment among the faculty members of the constituent colleges of the Royal University of Bhutan. The problem of many organizations today is not just to have more skillful and intellectual employees in each and
every department, but also to find the right talented employees with positive attitude and commitment to their work. Employees’ involvement with the organization could be minimal if they do not feel the sense of
engagement with the organization they work for. This observation has brought about the purpose and need for this study, which is to examine the level of organizational commitment. With a quantitative research design,
this study adopted a cross-sectional online survey method of data collection with a sample size of 197 from all the constituent colleges of RUB. Descriptive statistics, means, independent samples t-test and correlation
analysis were performed to generate the relevant results. The result reveals that overall commitment level of the faculty members are relatively poor and male faculty members tend to report slightly higher level of commitment compared to female faculty members.

Keywords: Organizational Commitments, Affective, Continuance and Normative,

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[rara_accordian title=”Organizational Architecture of Human Resources – Jose Mathews, Karma Yezer and K M Antony”]
Abstract: In the human resource-based view of an organisation, resource heterogeneity of the firm provides sustainable competitive advantage. The two core variables that define the resource heterogeneity are the content capital (human capital) and the contextual capital (organisational and managerial processes) of the firm. Using the architectural designs that specify the gradient of organisational performance, this paper suggests the
organisational architecture of human resources, delineating the mechanisms of content capital and contextual capital formations. The general model of architecture explains the key variables that architect the content capital and contextual capital. The interactive architectural designs specify the patterns of interaction between the contextual capital processes like leadership, decision-making, communication, motivational strategies,
control systems, innovation processes and organisational culture that interact with the content capital of weak and strong patterns producing varying organizational performance outcomes.

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[rara_accordian title=”Implementation of RGoB Procurement Rules and Regulations (2009): The Challenges of RUB Colleges – Pema Wangchuk, Namgay Dorji, Sonam Wangda and Kencho Wangmo”]
Abstract: This study presents the challenges of Tender Committees of the colleges of the Royal University of Bhutan (RUB) in implementing the Royal Government of Bhutan’s Public Procurement Rules and Regulations (RGoB PRR 2009), hereafter referred to as the manual. The challenges of the manual have been extensively deliberated in the parliament, Royal
Audit Authority, Anti- Corruption Commission and media in the country. However, there is lack of consideration to address the matters due to rapidly growing challenges among the procuring agencies in the country with no exception to colleges of RUB. The key variables examined in the study are the level of knowledge, the procedure compliance and
enforcement of the manual. A total of 36 committee members participated in the study through survey questionnaires and personal interviews. The descriptive statistics was used to analyse and present the findings. The findings showed the need for all colleges to address the challenges and ensure uniformity in the implementation of the manual in the process of
procurement. The capacity building programme for the tender committees is one of the key
recommendations.

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[rara_accordian title=”Higher Education: A Case Study of Leadership at the Royal University of Bhutan – Kinley Rinchen”]
Abstract: Effective leadership is key to any organisational success including higher education institutions. This paper assesses the different aspects of leadership in the Royal University of Bhutan (RUB) using Bryman’s 13 Key Behaviors of Effective Leaders. Secondary data from Organisational Behaviour Survey 2015 was used. It covered 548 respondents from eight
colleges and Office of the Vice Chancellor. A simple aggregate analysis was used to draw inferences. Findings show that employees have generally rated high in the way they communicate broader direction – vision and mission, treatment of staff in a fair manner, being approachable, and building harmonious relationship with colleagues. However, ratings
are lower on engagement of staff in planning processes, providing constructive feedback, delegating decision-making authority and ensuring coordinated approach to planning and implementation. Based on the assessment, the paper offers suggestions for a system of rigorous leadership training that will continue to nurture the strength of existing leadership.

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[rara_accordian title=” A Study of Identified Factors for Motivation of Entrepreneurship in the Business Colleges – Tenzin Phuntsho”]
Abstract: Students’ motivation for entrepreneurship has various factors. This research intends to rank the factors among the attitudes towards entrepreneurship: subjective norms, perceived behavioral control, and entrepreneurship education that motivate students to become an
entrepreneur. Data for this quantitative study were collected from the students of Gedu College of Business Studies (GCBS) and Royal Thimphu College (RTC). Descriptive statistical tools such as frequency, percentage, mean score, and standard deviation were used to analyze the data. The findings reveal that attitudes towards entrepreneurship are contributing more
towards motivating students to become an entrepreneur followed by entrepreneurship education and subjective norms. Perceived behavior control is found to be the least motivating factor to become an entrepreneur.
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• BJBM Volume 2 Issue 1, May 2019

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[rara_accordian title=”Gross Organisational Happiness (GOH): An Extension of theGross National Happiness (GNH) Concept, By: Sonam Tobgye”]
Abstract: This paper introduces the concept of Gross Organisational Happiness (GOH), an analytical tool that businesses, organisations, and communities could implement as a way to improve their working environment and productivity. The analogy of a structure of a house is used to describe the link between GNH, GOH and Gross Organisational Happiness Data System (GOHDS). Currently, the GOH concept is largely conceptual because its empirical evidence is limited to the findings of a case study. However, the potential exists for GOH to be widely applied in businesses to enhance the conventional profit-based notion of success. One obstacle of GNH to date has been its apparent lack of practicability, and so the new GOH expands upon GNH. This article first examines the       meaning of ‘happiness’, its relevance to the concept of Gross National Happiness (GNH) and how it has led to the new concept, Gross Organisational Happiness (GOH).

Keywords: Paradigm shifter, Gross National Happiness, Gross Organisational Happiness, data system, material and mental well-being.[/rara_accordian]
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[rara_accordian title=”Entrepreneurial Intent amongst Business Students: A Perspective in Bhutan, By: Tandin Chhophel, Tenzin Rabgay & Dawala”]
Abstract: Entrepreneurship in Bhutan is an emerging phenomenon both in terms of research and practice. Entrepreneurship is viewed as an alternative strategy to mitigate the rising youth unemployment problems. Against this backdrop, this research examines the entrepreneurial intent of the undergraduate business students in Bhutan. Perceived support, perceived barrier, attitude towards entrepreneurship and educational programme constitute determinants to examine the variation in the students’ entrepreneurial intent. The participants of the research include the second and the final year undergraduate business students of the Royal University of Bhutan from both the business programmes of Bachelor of Business Administration (BBA) and Bachelor of Commerce (B.Com) (n=300). A proportionate convenience sampling was applied where 30% students from every class were chosen to participate in the research. Self-administered survey questionnaires were used to elicit information. The multiple linear regression analysis has been used to analyse the data which shows that the four predictors explain 42.9% of the variation in the entrepreneurial intent of the students. The attitude towards entrepreneurship is the significant predictor. This research is amongst the initial studies conducted on entrepreneurial intent in the Bhutanese context and brings a newer perspective in the understanding of entrepreneurial intent among the present youth.

Keywords: Attitude towards entrepreneurship, business students, entrepreneurial intent, entrepreneurship education, perceived barrier, perceived support[/rara_accordian]
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[rara_accordian title=”Self Help Groups – Imperative for Financial Inclusion in India, By: Purna Prasad Sharma”]
Abstract: India, in the last couple of decades, has witnessed competent growth in the financial service sector.  However,  several  questions  have  often  been  raised  for  majority  of  impoverished population that is excluded from formal financial system. The exclusion is very high in which one of the surveys shows that 59 percent of the rural household do not have deposit account and 79 percent of the rural households are outside the purview of credit from formal sources. The degree of such vast financial exclusion raise questions towards the Financial Inclusion Policies (FIPs) of the government and demands new mechanism and interventions to address the same. The Self – Help Groups (SHGs) in the recent past have been found as an effective tool to streamline poor with formal financial system. The present study, therefore, is a micro attempt where the current scenario of Financial Inclusion (FI) and the role of SHGs on the promotion of FI in India have been studied. The secondary data from NABARD, RBI, government departments, journals and websites form the sources of the study. The percentages and Linear Growth Rate (LGR) of different financial variables have been calculated to draw proper inferences. The study at the end infers that SHGs play pivotal role in bridging the hiatus between poor and financial institutions. The SHG Bank Linkage (SBLP) programme has been effective for streamlining poor with formal financial system. Over the years, the number of savings and credit linked SHGs have been increased. With the increased number of SHGs, the volume of loan outstanding and savings bank balance have also been increased. Besides, the roadmap prepared by the RBI for providing banking outlets in unbanked villages and preparation and implementation of board approved FIPs have been found significant for FI.

Keywords: Financial Inclusion, Self Help Groups, Microfinance, Poverty

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[rara_accordian title=”Servant Leadership: A Componential Analysis, By: Jose Mathews and Tshering Lhamo”]
Abstract: Servant leadership, an exceptional form of leading and interacting with the followers in the process of endogenous and exogenous goal achievement, generally involves ‘I serve’ form rather than the commonly practiced ‘I lead’ form. Conceived in the realm of spiritual and ethical form of influencing, the  theory and practice of  servant leadership is  still in  its  evolving stage. The converging  and  diverging  interpretations,  however,  do  not  dilute  the  essence  of  servant leadership.  The  differing  analyses  further  illuminate  the  nature  of  servant  leadership.  In dissecting the components of this unique form influencing, the key psychological processes are subjected to study in the context of the general parameters of servant leadership.

Keywords: Leadership, Servant leadership, Emotional processes, Cognitive processes, Motivational processes, Personality processes, Social relational processes

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[rara_accordian title=”Class Absenteeism and Exam Performance of Gedu College of Business Studies (GCBS) Students By: Rinchen Dorji and Namgay Dorji”]
Abstract: Literature on the importance of class attendance affirms the positive effect of attendance on student achievement. Royal University of Bhutan has therefore, developed attendance policies that mandate all students to attend at least 90% of the classes in each module. Consequence of the law, every semester many students are directly declared fail in the respective module(s) of attendance shortage which do not actually represent the real learning outcome of the students. Therefore, to evaluate the actual impact of attendance in terms of learning outcomes a correlation analysis is performed using Feb.-June 2015 semester data. Results indicate a statistically significant but weak  positive  correlation  between  lecture  attendance  and  exam  performance  (, suggesting  the requirement to improve class deliveries and course designs. Students are also recommended to develop their personality towards class attendance and learning.

Key words: Attendance, Exam Performance and Correlation

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[rara_accordian title=”Indian and Bhutanese Governments Support Platform towards E-Marketing in SBEs: An Exploratory Study By: Dr. Shad Ahmad Khan and Dr. Asif Ali Syed”]
Abstract: E-Marketing is often considered to be the future of marketing and the other related fields. The last two  decades have  been  crucial  for  the  E-marketing as  the  world  is  witnessing the  biggest electronic revolution in the era of Information Technology and Computers. Today every organisation strives to mark its presence on the E-world along with the real world through different E-Sources available to it. The ever growing E-commerce is the biggest evidence of the presence of E-marketing in the modern world. This development in the field of marketing is possible  because  of  the  E-Infrastructure  available  in  an  economy  which  is  the  result  of government policies and vision pertaining to the future of the respective nations. Many authors, researchers are of the opinion to develop the E-marketing practices so as to develop the economy as the E-marketing tends to target more number of customers, suppliers and other stakeholders. The present study is an attempt to analyse support platforms available for SBEs in the two neighbouring countries India and Bhutan. The study analyses the various government agencies available in these two nations and their contribution in providing the support platform towards E- marketing in SBEs. The study also compares the practices of the two nations based on the literature and tries to draw a meaningful conclusion and recommendations thereon.

Keywords:   E-Marketing, Small Business Enterprises (SBEs), Information Technology, Support platform, India, Bhutan, government agencies
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[rara_accordian title=”Managing University Networks and Internationalisation By: Cathryn B. Bennett”]
Abstract: Using a meta-analysis of peer-reviewed scholarly research and policy documents, this paper analyses higher education Internationalisation. Cases from India, China, and the Himalayan University Consortium (HUC) are presented. Challenges of standardized quality assurance and ethical intentions of foreign institutions in developing cross-border education agreements emerge from the cases. Furthermore, the cases demonstrate the myriad potential benefits to be gained from international connectivity of universities ranging from improved teaching, learning, and research quality as well as the development and co-creation of best practices. Implications for the Royal University of Bhutan and other similar tertiary education institutions include the necessity of observing and adapting local approaches based in the experiences of other countries’ universities already well-versed and practiced in the beneficial and adverse repercussions of internationalizing and networking institutions of higher learning.

Keywords:   Higher education, Internationalisation, networks, cross-border education, quality assurance[/rara_accordian]
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For full paper, contact editorbjbm.gcbs@rub.edu.bt or dril.gcbs@rub.edu.bt
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• BJBM Volume 1 Issue 1, October 2011

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[rara_accordian title=”Employees Stress Level: A Study on Bank Professionals in Bhutan, By: Md. Hassan Jafri, Royal University of Bhutan (Gedu): Bhutan”]
Abstract: This study intends to understand organisational role stress experienced by employees of banks in Bhutan. In this study, Organisational Role Stress (ORS) scale developed by areek (1993) is used, which studies ORS from ten dimensions. Data are collected from 56 full-time employees working in two major banks (Bank of Bhutan and Bhutan National Bank) in Bhutan. Results reveal that employees have moderate level of work stress. Of which, female employees are more stressful than their male counterpart, young employees are under more stress than old employees and employees with high educational qualification are more stressful. The study may help organisations to deal with and manage effectively employee’s occupational stress.

Key Words: Organizational Role Stress, Occupational Stress, Work Stress, Bank Professionals in Bhutan
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[rara_accordian title=”Demonstration Effect among the students of GCBS, By: Tshering Yangzom, Rinchen Chopel, Dawa Tshering, Ugyen Wangchuk, Kesang Tshokey, Tashi Chozom, and Chencho Wangmo”]
Abstract: This paper is motivated by the work of James S. Duesenberry in which he tries to figure out human behaviour of excessive consumption without looking at his income. The paper however, highlights the importance and effectiveness of student’s consumption pattern in a college scenario by taking Gaeddu college as a particular area of study but the results of the research can be related to all college students. The research alsoidentifies the factors that may determine student’s behaviour towards the consumption of products other than their basic necessities. It also aims at possibly solving the problems of student’s uncontrollable spending habits and finding out ways in which students can manage money and find more effective and economical ways of spending. the research was conducted with regard to Duesenberry’s demonstration effect which is based on the theory that people’s buying behaviour is influenced by others and not simply people around them but those that they look up to. The possible causes of student’s uncontrollable spending habits have been identified and analysis has been done by drawing nine parameters that are likely to have an impact on the student’s buying behaviour and collecting responses through questionnaires.

Key Words: Income, demonstration effect, spending habits, student etc. [/rara_accordian]
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[rara_accordian title=”Problems and prospects of Bhutanese Film Industry, By: Phub Dorji, Phuntsho Wangmo, Sangay Tenzin, Sonam Wangchuk, Thinley Penjor, Ugyen Chophel.”]
Abstract: The upcoming Bhutanese Film Industry seems to have potential to act as a medium to exhibit the Bhutanese culture around the world if it captures a part of share in the international market. However, there are many factors which would hurdle its growth. This research identifies four factors namely, quality of the films, piracy issues, theatre constraints and lesser audience, which seem to hurdle the growth of Bhutanese film production at current phase. In this research, the researchers studied about, to what extent these factors affect the film productions, based on the opinion of viewers, producers and governing bodies. The viewers in this research comprises of the viewers within the city of Thimphu only. This is with the assumption that it represents the typical character of the Bhutanese film viewers. Considering these views, the research has found out that the quality, piracy and audience do exist in the Bhutanese Film Industry and it affects on an average but the problem of theatre shortages is affecting the growth of film industry with relatively greater magnitude.

Keywords: Bhutanese Film industry, piracy, theatre constraints, etc.

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[rara_accordian title=”Globalisation and Jobless Growth, By: Raj Kumar Sen, Rabindra Bharati University, Kolkata (India)”]
Abstract: Globalisation in its current phase was expected to generate more employment not only directly but also indirectly through expansion of trade, income, FDI, etc. But for many developing economies of the world, this expectation could not be realised during the last two decades of its operation and in particular, it has resulted in to a jobless growth which often led to a voiceless and ruthless growth ultimately resulting into a futureless growth. The question of human rights protection in the field of employment under globalisation for women in EPZs in particular, is also important. This includes feminization of poverty and subsequent denial of human rights. This paper introduces these problems and attempts to depict them at different levels and emphasises on the experiences of India which is the habitat of one-sixth of humanity. The paper organises as follows: Introduction; Globalisation and Jobless Growth- A Global Scenario; Globalisation and Jobless Growth- The Indian Case Study; and Conclusion and Policy Prescriptions to meet the Challenges.

Keywords: Jobless Growth, Truncated Globalization, and Feminization of Poverty

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[rara_accordian title=”Integration of SAARC Nations: Growth, Trends and Challenges, By: Ramanjeet Singh, Institute of Management and Technology, Chandigarh India, and Ramita Verma, Surya World Rajpura Punjab, India”]
Abstract: South Asia is emerging as the most promising and energetic region in the global economy. Expansion of domestic economies, rising opportunities for incomes and investments, growing of financial markets, greater pursuit of peace and stability are major driving factors of the current pace of growth in South Asia. Economic growth of the region has picked up at the faster rate in the last two years. Seven out of eight countries in the South Asia region have registered economic growth rates over 6 percent a year, making it one of the dynamic regions in the world. According to Global Economic Prospects of the World Bank, real GDP growth in South Asia which was at 5.7 percent in 2009 is poised to take leap to 6.9 percent in 2010 and to 7.4 percent in 2011. As compared to other regions, the prospect for South Asia seems to appear much brighter in the near future. Financial markets encompass institutions, financial products, market mechanism and services, which can be convenient tools to build common economic market. Financial market in the SAARC region will be a powerful mechanism to foster economic development and enhance quality of life of the people in our respective countries. This paper tries to highlight the latest trends and developments of SAARC nations, especially the role of India in the bloc.

Keywords: Integration, Export Trade, Tariffs, SAFTA

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[rara_accordian title=”Importance of business linkage in the marketing of Handicraft product: A Case Study of Handicraft Industry in Manipur, By: Elangbam Haridev Singh & Elangbam Bijoy Kumar Singh”]
Abstract: Handicraft industry is a major industry, and source of employment for rural as well as urban Manipur and India. But this industry has a big issue of sustainability in the present micro-and macro economics environment. To sustain in the present competitive environment, business linkage has been adopted as a strategy to make the industry competitive in terms of productivity and help better marketing. One of the main problems of handicraft industry is lack of marketing capability on the part of craftsman. This paper will study the importance of business linkage for sustainable growth of handicraft Industry and examine the type of business linkage which is prevailing in Manipur. The impact of business linkage type like commercial subcontracting, joint venture, buyback, arms length market transaction, licensing etc on the profit and sales of handicraft industry in Manipur are also examined. Logit model is used to examine the impact of these variables on the growth of handicrafts industry in Manipur.

Keywords: Rural Industrialization, rural development, Business linkage, Handcraft Industry

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[rara_accordian title=”Value Education and GNH- A general Perspective By: Rajeeta Sapam”]
Abstract:This article is an attempt to draw the similarities of the concept of GNH educational policy introduced in Bhutan with the general view of Value Education in other countries. It also deals with some general observations of some values still practiced by the general people. Lastly a perspective of the possible consequences of the GNH educational programme is given.

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[rara_accordian title=” Review and Reflections on the Moveable and Immoveable Property Act of Bhutan 1999, By: Kim Van der Borght”]
Abstract: The Moveable and Immoveable Property Act of the Kingdom of Bhutan of 1999 is an act dealing with secured loans using moveable or immoveable property as security for the loan. This article reviews the main legal provisions of the Act and offers some suggestions on how to deal with issues of interpretation as well as with some provisions that could benefit from further analysis. 

Keywords: Moveable and Immovable Property; Bhutan; Loan; Security

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For full paper, contact editorbjbm.gcbs@rub.edu.bt or dril.gcbs@rub.edu.bt
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(b) Publication in Journals/Books

(a) Peer-Reviewed Publications 2019-2020

Publications (2019-2020)- considered by IRT Team (APA 2019-2020)

1. Suresh, N., Ligori, T. A.A.,& Khan, S.A. (2019). A Comparative Study of Financial health of Bank of Bhutan Limited and T-Bank Using EMS Model. Journal of Banking, Information Technology, and Management, 16(1), 3 -9. ISSN: 0972-902X. (UGC Listed Journal) (Impact Factor 4.876) (Peer Reviewed Journal)
2. Suresh, N., Ligori, T. A.A., Khan, S.A., Samten. J (2019). Financial Distress Prediction of Wood Craft Centre Limited (WCCL) Using Altman Z-Score and Zmijewski X-Score Model. Journal of Management Outlook, 9(1), 3 -9. ISSN: 2231-1769. (UGC Listed Journal) (Impact Factor 4.270) (Peer Reviewed Journal)
3. Suresh, N., Ligori, T. A.A., Khan, S. & Khan, S.A. (2019). Comparative Financial Performance and Financial Soundness of Banks in Bhutan: Application of DuPont and Bankometer Models. International Journal of Psychosocial Rehabilitation, Vol, 23(1), 441-448. ISSN: 1475-7192 (Online). URL: www.psycosocial.com Scopus.
4. Namgay Dorji, SangayDorji and ElangbamHaridev Singh (2019). A Study on Leadership Style in Bhutanese Banking Sector: An Employee Perspective.  Journal of Management Outlook, 9(2).ISSN: 2231 – 1769: URL http://jmo.rdaindia.net/Access-Archives/Vol.%209%20-%20No.%202
5. Namgay Dorji & Kriti Bhaswar Singh (2020). Tracer Study: An Analysis of 2018 Graduates of Gedu College of Business Studies, Bhutan. International Journal of Science and Technology. 29(5), 1680-1686. (ISSN: 2005 – 4238 IJAST). URL:http://sersc.org/journals/index.php/IJAST/article/view/12110
6. S. Daly, PhuntshoChoden, Vagavi Prakash,(2020). Marketing, Wearable Messaging & Millennials. SSRG International Journal of Economics and Management Studies 7(4), 222-DOI 14445/23939125/IJEMS-V7I4P127
7. Dhanapati Sharma and Nima Wangchuk (2020). A thematic analysis of the novelette Dawa: the story of a stray dog in Bhutan. Journal of English Language and Literature (HOELL), 7(1), 86-92.
8. Sonam Wangda (2019). GCBS students’ perception on determinants of higher education quality. International Journal of Arts and Education Research,8(3), 1-14. ISSN: 2278-9677, URL: http://www.ijaer.org/current_issue.php
9. Tenzin Phuntsho, Karma Yezer, Sonam Wangda (2019). Factors affecting access to credit among small enterprises in selected towns of Chukha district in Bhutan. Voice of Research, 8(1), 72-77. ISSN: 2277-7733, URL: http://www.voiceofresearch.org/Doc/Jun-2019/Jun-
   2019_11.pdf
10. ElangbamHaridev Singh, Sonam Wangda, Sadaf Khan, Shad Ahmad Khan (2020). Exploring the Obstacles for Start-ups in Bhutan: From a Prevented Entrepreneurs Perspective. International Journal of Innovation, Creativity, and Change,11(4), 70- 87. ISSN 2201-1323 (
    Scopus), URL: https://www.ijicc.net/index.php/ijicc-editions/2020/155-vol-11-iss-4
11. Azamat Maksudunov, Samten Jamtsho, OmurbekIlimbekov (2020). Perception towards drivers of entrepreneurship: a cross-cultural study on the university students from Kyrgyzstan, Bhutan & Taiwan. Soysoekonomi, 28(43), 135-151. ISSN: 1305-557
12. Alka Rathore (2020). Management of non-performing loans by Bhutanese commercial banks. International Journal of Economics and Business Research, 19(2).166. 10.1504/IJEBR.2020.10026384.
13. Elangbam Haridev Singh, RinchenDorji, Rajnish Ratna and RajneetaSapam (2020). Drayang: through the lens of the socio-economic landscape of urban culture in Bhutan. The Journal of Research on the Lepidoptera, 51(1), 769-782. ISSN: 2156-5457 (online)
14. Mathews, J (Dec. 2019). Brand loyalty: a configurational Model, IUP Journal of Brand Management, 16(4), p. 7-29, ISSN: 0972-9097 (indexed)
15. Mathews, J., Karma, Yezer, and KM Antony (June 2020). Organization Architecture of Human Resources. Bhutan Journal of Business Management, Vol3(1).- in Press
16. PP Sharma, Shad Ahmad Kham & Prabha Thoudam (2019).Financial inclusion, awareness, and understanding of financial products among people in selected Gewogs (Blocks) of Bhutan. International Journal of Innovative Technology and Exploring Engineering (IJITEE).
    8 (11S2), September 2019. ISSN: 2278-3075.https://www.ijitee.org/wp-
    content/uploads/papers/v8i11S2/K108109811S219.pdf
17. Shad Ahmad Khan, PP Sharma, Prabha Thoudam (2019). Role of attitude and entrepreneurship education towards entrepreneurial orientation among business students of Bhutan. International Journal of Recent Technology and Engineering (IJRTE). 8 (3S), October 2019. ISSN: 2277-3878.https://www.ijrte.org/wp-content/uploads/papers/v8i3S/C10721083S19.pdf
18. E Haridev Singh, Shad Ahmad Khan, Prabha Thoudam PP Sharma. Pasang (2019): Factor affecting the choice of cheese in Bhutan: A choice architecture perspective. International Journal of Engineering and Advanced Technology (IJEAT). 8(5), 1880-1888 ISSN: 2249-https://www.ijeat.org/wp-ontent/uploads/papers/v8i5/E7895068519.pdf
19. Madan Gurung (2020). Socio-Economic Impact of Cordyceps Collection on Cordyceps Collectors in Sephu Gewog of Bhutan. International Journal of Innovative Science and Research Technology.4(10). ISSN No:-2456-2165. https://ijisrt.com/assets/upload/files/IJISRT19OCT1687.pdf
20. Chencho Wangchuk, Chokey Wangchuk, KezangChoki&DorjiDrakpa (2019). Challenges of Implementing Life Skills Education in Schools in Punakha: A Qualitative Research. Rabsel, the CERD Education Journal (Paro College of Education). Vol.20 Issue-II, Autumn 2019.ISSN: 2077-4966
21. Dhanapati Sharma, Sonam Wangmo, DhimNarayaDital, GumanDhojWakhley& Tshering Dorji. A Survey on Reading trends and reading competency of Bhutanese children in pre-primary level. Rabsel, the CERD Education Journal (Paro College of Education). Vol.20
    Issue-II, Autumn 2019. ISSN: 2077-4966

Peer-reviewed Publications (July 2020-June 2021)

• Wangchuk, N., & Sharma, D. [2021] The Inclusion of Literature in Business Education: An Outlook for Better Business. Journal Of English Language and Literature (Joell).  An International Peer Reviewed (Refereed) Journal. http://joell.in/wp-content/uploads/2021/01/9-13-THE-INCLUSION-OF-LITERATURE-IN-BUSINESS-EDUCATION.pdf.      Impact Factor (SJIF) 4.092
• Sharma, D., & Gautam, K. P. (2020). Challenges and Prospects of Entrepreneurship in Bhutan from the Lens of Business Educators. Journal of Economics, Management and Trade, 26(9), 63-71. https://doi.org/10.9734/jemt/2020/v26i930292      URL: https://www.journaljemt.com/index.php/JEMT/article/view/30292

• Gautam, K. P., Sharma, D., Wangpo, K., & Dema, S. (2021). The Acceptance and Use of the Virtual Learning Environment (VLE) in Higher Education: A Contextual Study of Royal University of Bhutan. Asian Research Journal of Arts & Social Sciences, 13(3), 20-36. https://doi.org/10.9734/arjass/2021/v13i330215 https://www.journalarjass.com/index.php/ARJASS/article/view/30215

• Sharma, D., Dorji, P., & Wangchuck, N. (2021). Information and Communication Technology (ICT) and College Libraries in Bhutan for Educational Achievement: A Comparative Study. Asian Journal of Education and Social Studies, 17(3), 8-17. https://doi.org/10.9734/ajess/2021/v17i330421. https://www.journalajess.com/index.php/AJESS/article/view/30421

• Wangchuk, N., Wangchuk, C., Sharma, D., & Dorji, P. (2021). Perception and Practices of Teaching Grammar in Higher Secondary Schools in Bhutan. Journal of English as A Foreign Language Teaching and Research, 1(1), 46-60.   http://journals.researchsynergypress.com/index.php/jefltr/article/view/453

• Wangchuk, C., Wangchuk, N., Sharma, D., & Dorji, P. (2020). Reading Habits of Freshmen of Gedu College of Business Studies. Asian Journal of Advanced Research and Reports, 1-9.

• Wangchuk, N. & Sharma, D. (2020). A thematic analysis of the novelette Dawa: the story of a stray Dog in Bhutan. Journal of English Language and Literature 7 (1), 86- 92. doi:10.333329/joell.7.1

• Rathore, A. (2020). Household decision-making power based on income and marital status: a study of Chukha district of Bhutan. International Journal of Sustainable Society, 12(4), 342-354.

Household decision-making power based on income and marital status: a study of Chukha district of Bhutan: International Journal of Sustainable Society: Vol 12, No 4 (inderscienceonline.com)

• Dorji, P., Gyeltshen, C., Sanyasi, G. D., Sithub, P., Dema, T., Yangzom, ., & Choden, Y. (2020). The Impact of Early Child Care and Development Education on Cognitive, Psychomotor, and Affective Domains of Learning. Asian Journal of Education and Social Studies, 12(1), 29-38. https://doi.org/10.9734/ajess/2020/v12i130303

• Dawala, Drakpa, D., & Loday, S. (2021). An assessment of faculty’s happiness in terms of time use at the workplace. Bhutan Journal of Business and Management, 4(1), 1-22.

• Ratna, R., Sharma, PP., Khan, S.A., Dema, S., &  Rasaily, B.B. (2021). Competency Evaluation for Training Needs Identification of Faculty at Gedu College of Business Studies. Bhutan Journal of Business and Management, 4(1), 23-42.

• Gautam, K.P., Sharma, P.P., & Pradhan, M.S. (2021). Employees’ Perception about Female Leadership in Government and Corporate Sectors: A Contextual Study of Bhutan. Bhutan Journal of Business and Management, 4(1), 43-60.

• Wangpo, K. & Wangmo, S. (2021). Entrepreneurial Characteristics amongst University Students (RUB) in Comparison with Established Entrepreneurs of Bhutan. Bhutan Journal of Business and Management, 4(1), 82-109.

• Sharma, D., Yeshey, T., Lhamo, U., Dorji, T., Chophel, T., Chezom, U., & Yuden, T. (2021). Salesmanship Qualities of Retailers: Customer Perception in the Context of Thimphu, Bhutan. Journal of Business and Management, 4(1), 110-122.

• Narayanan, S.K., Ligori, A, A., & Raj, J. (2020).  Visualization Analysis of Numerical Solution with 32 x 32 and 64 x 64 Mesh Grid Lid-Driven Square Cavity Flow. International Journal of Innovative Science and Research Technology, 5(9), 652-656. 

• Narayanan, S.K., Ligori, A. A., & Soundarraj, J.R. (2020). Stream Function – Vorticity Flow in Lid-Driven Square Cavity: Computational and Visualization Analysis with Fine Mesh Grid, International Journal of Innovation Science and Research Technology, 5(12), 318-330. 

• Mathews, J. & Palanisamy, R (2020). E-Learning in Perspective In M Ganseh and N Panchanathan (Eds.), Revolutionizing Indian education system, (pp.148-156), Bangalore: A&E Publishing House, ISBN:978-81-946245-0-9. E-Learning in Perspective by Jose Mathews, Ramakrishnan Palani :: SSRN

• Mathews, J & Ligori, A. A (2020). Cultivating Intellectual capital for Competitive advantage, In G Vani, S Sruthi, M. G. Babu& Badruddin (Eds.), Business management practices emerging trends Vol. III, (pp.134-140) A & E Publishing House, Bangalore, ISBN: 978-81-947738-5-6.

Cultivating Intellectual Capital for Competitive Advantage by Jose Mathews, Antony Alphonse Ligori :: SSRN

• Mathews, J. (2021). Spiritual Theory of Leadership Effectiveness, IUP Journal of Organizational Behaviour, Vol. XX, No. 1, 1-23. EBSCOhost | 150180178 | Spiritual Theory of Leadership Effectiveness.

•  Phuntsho, T. & Ramakrishnana, P. (2021). A Study on The Acceptance Level Of The E-Filing System By The Taxpayers In Bhutan. Universal International Journal of Interdisciplinary Research. Vol 1(10). P.123-135. 17-UIJIR-21128.pdf

• Wangchuk, C., & Dorji, J. (2020). Teacher Attrition: The Former Teachers’ Perspectives in the Bhutanese Context. Asian Journal of Education and Social Studies, 32-41.Teacher Attrition: The Former Teachers’ Perspectives in the Bhutanese Context | Asian Journal of Education and Social Studies (journalajess.com)
• Wangchuk, C., & Wagnmo, C. (2021). Reading attitude of students of a middle school and effects of a two-year in-class reading intervention in them in Bhutan Journal of Research and Development (Bjrd). Vol 10(1)
• Sharma, P.P., Khan, S.A., & Thoudam, P. (2020). Perception of banking products among people: Evidence from Bhutan. Delhi Business Review. 22 (1). ISSN:(Print) 0972-222X :: ISSN (Online) 2277-7725.  Journal Press India
• Sharma, P.P.,Chophhel, T.,Dhakal, H.N. Gautam, K.P.,Dhakal, K.N. & Ratna, R. (2021). Financial literacy among Bhutanese: A Study from the perspective of rural and urban residents of Bhutan. International Journal of Advance and Innovative Research.8(1). January to March, 2021.
• Ratna, R., Dhakal, H.N., & Dhakal, K.N. (2021). Impact of Online Teaching Learning on Academic Performance: Students of B.Com. in Bhutan. International Bilingual Peer Reviewed Refererred Research journal (Shodh Sarita), 8(29)

• Basu, P., & Basu, R. (2021). Effectiveness of Online Teaching Offered by The Faculties of The Royal University of Bhutan-A Study from The Faculty Perspective. The Management Accountant Journal, 56(3), 98-102.

• Dorji, P., Yangzom., & Tenzin, J. (2021). Application of Kagan’s cooperative Learning structures to maximize student engagement: An action research. Journal of Education, Society and Behavioural Science, 34 (3) 54-64. Article no. JESBS.68748ISSN: 2456-981X Application of Kagan’s Cooperative Learning Structures to Maximize Student Engagement: An Action Research | Journal of Education, Society and Behavioural Science (journaljesbs.com)

• Dorji, P., & Yangzom. (2021). Affective domain: The uncharted area of teaching and learning in tertiary education.  Asian Research Journal of Arts & Social Sciences, 13(1): 51-65. Article no. ARJASS.64859 ISSN: 2456-4761 Affective Domain: The Uncharted Area of Teaching and Learning in Tertiary Education | Asian Research Journal of Arts & Social Sciences (journalarjass.com)

• Khan, S.A., Devi, T.P., Ligori, A.A & Saleem, M. (2020).  Customer Satisfaction and Customer Loyalty in Online Shopping.  Delhi Business Review, 21(2), 11-22.  

• Narayanan, S.K., Ligori, A.A., & Soundaraj, J.R. (2021).  Lid-Driven Square Cavity: Laminar and Turbulent Flow Visual Results on 32×32, 64×64 and 128×128 Meshgrids.  International Journal of Innovative Science and Research Technology. 6(5), 718-724.https://www.ijisrt.com/assets/upload/files/IJISRT21MAY652.pdf
• Lhamo, T., Wangchuk, K., Choden, U,, Biswa, S., Lhamo, T., Wangchuk, T., &  Yangdon (2021). Impact of Organisational Politics on Employee Satisfaction: A Case of GCBS. Bhutan Journal of Business Management, Vol.4(1), p.82-109. Bhutan-Journal-of-Business-and-Management-BJBM-Volume-4.pdf (gcbs.edu.bt)
• Suresh, N., Ligori, A.A., Khan, & S.A. (2021). Analyzing the financial health situation of Penden Cement Authority Limited using selective Prediction Models: An Experiential Survey.  Devi Ahilya University Journal of Social Sciences and Humanities, 3(4),1-10.

BOOK Chapter  

1. Tshering Lhamo, Kinley Yangdon, Kinley Wangchuk, and Thinley Choden (Nov. 2020). The Impact of Knowledge Management on Organizational Performance: A Case of RUB Colleges (chapter 4) Reaching New Heights Through Policy Research and Practice, Thimphu, iGHNaS. E-BOOK_FOR_LAUNCH.pdf (rub.edu.bt)
2. P. Ramakrishnan (2020). Brand Preference of Soft Drinks in Coimbatore District (chapter 3). The “New Normal” in Management, Social Sciences, & Economic Development.  Page 26. ISBN: 978-93-89298-79-6   

3. Khem Prasad Gautam and Kinga Wangpo (16-12-2020). Book Chapter- Encouraging classroom participation: The effectiveness of students’ preferred styles

Note: This chapter was published in the book titled Bhutan: Ways of Learning and Teaching by Frank Rennie and Keith Smyth from the University of Highland and Islands.  https://www.lulu.com/en/us/shop/frank-rennie-and-scott-connor-and-keith-smyth-and-carolin-radtke/bhutan-ways-of-learning-and-teaching/ebook/product-8wnd7d.html?page=1&pageSize=4

• Tenzin Rabgay (Copy Editor/Author), and Kinley Yangdon (Co-Author) (2020).  Business and Entrepreneurship Text (class-XI), Royal Education Council, Bhutan.

Rinchen Dorji (Co-Author), 2020. Economics (Class X), Royal Education Council, Bhutan. ISBN: 978-99936-0-494-5

(b) Books/Book Chapter/s Publication 2019-2020

1. Sonam Wangda and Tenzin Phuntsho (July 2019): Students’ Guide to
   Corporate Income Tax. TMT Printing Press. ISBN: 978-99936-33-94-5
2. Purnandu Pasu and Gaganjot Kaur (2020): Designing Cost Effective
   Sustainable Products. Global Summit 2020, The Institute of Cost
   Accountants of India. (e-book- chapter, without ISBN) – book chapter
3. Status, Challenges, and Prospects of E-Commerce in Bhutan: A case of
   Bhutanese Tourism Industry, 2019 – E. Haridev Singh, Madan
   Gurung, Dawa Drakpa, & Yeshi Tshering
4. Rinchen Dorji (Co-Author),2019. Economics (Class-IX), Royal
   Education Council: ISBN:978-99936-0-477-8
5. Kinley Wangchuk (Co-Author)/Copy-Editor (2019). Accountancy for
   Class XII, Royal Education Council, ISBN:978-99936-0-464-8.

(c) Annual Reports and Newsletters

The college also supports other general publications such as annual or semi-annual reports, news reports on the major college events, and literacy-related papers by the staff and students. The newsletter publication includes GCBS Chronicles, Gedu Voice, and Anthology of Poems, among others. 

• Annual Report 2019-2021

• GCBS Chronicles

• GCBS Voice

(d) Project Reports and Policy Brief

• Green Kitchen Case & Policy Brief